How Can You Host a Branding Event That Reflects Your LA-Based Business?

Brands are created in Los Angeles with a powerful, imaginative and notable presence. If you want to announce new products, recognize a milestone or present your brand to people who haven’t seen it before, LA gives you a perfect place to do so. 

What Branding Goals Should Guide Your Event Planning? 

Before starting your preparations, you should first determine what branding objectives should shape your planning. The first step is to decide what your main goal is, such as more people knowing the brand, more loyal customers or increased media attention. Such goals influence the number of guests and what you plan for the event. Ovation Square has a flexible capacity that allows you to invite any number of guests. 

Selecting the best venue for branding events is another important decision. LA has both stylish rooftop settings and modern halls for rent that can display your brand’s colors and designs. Ask yourself what branding results you wish to achieve, so that your decisions about catering and what guests get include these outcomes. 

What Visual Branding Techniques Work Best In LA? 

Los Angeles puts a great emphasis on looks. Make sure you plan for exciting design, rich backgrounds and lights that highlight your brand’s best aspects. Visitors in LA look for more than just the company’s branding. They prefer to get involved in a story. No matter if your concept is a neon sign, a bar with your branding or an interactive LED screen, guests should find it shareable. Ovation Square has plenty of adjustable lighting to help highlight the brand. 

A number of venues in LA have dynamic rooms and equipment for multimedia which makes presentations and visuals better. You should seek places with tall ceilings, easy-to-use lighting and projection systems if you’re booking social halls for events. For this reason, you could install light artworks, use projectors for mapping or add custom wall art. Focus first on designs that draw attention and bring in a sense of inspiration and not just on decorations when creating your LA brand’s visual image. 

How Can You Keep Guests Engaged With Interactivity? 

Since there are plenty of activities in any city, your brand event should provide something different from speeches and snacks. Live demonstrations, VR displays, pictures taken and games give people valuable and lasting memories. Your goal is to get attendees involved, not only let them view what is happening. Ovation Square’s main floor has plenty of room for such activities while the mezzanine has space to view the events. 

For this purpose, organize your events in locations where you have some creative freedom. A lot of corporate event locations have modular furniture, internet access and areas where panels and live shows can be held. If you need to rent social halls, confirm there will be enough space for meetings or sessions with visitors one-to-one. Ensure you plan how your guests can interact, so feelings of excitement and importance about the event stay even after it ends. 

What Should You Do After The Event For Brand Impact? 

Your event continues even after the last person leaves when you connect with people online and within your community. Thus, it’s necessary to think about what you can do after the event to keep your branding strong. Share highlight videos, photos and emails recalling the event right after its completion. Tag the people who took part, share their success stories and continue promoting the event through all your channels. 

Another approach is to track results after the event to get the most. Telling people about your event’s achievements helps solidify your reputation and keeps your business in mind. Most places that host corporate events include additional support like recordings or reports after the event. Wherever you do the event, explore new ways to use event footage after the event. Keep wondering about the steps you can take after the event to increase your brand’s visibility even after the event is complete. 

Frequently Asked Questions 

Q1. What are the steps to pick a suitable venue for branding events in Los Angeles? 

A: Pick out a venue that shares the same kind of atmosphere as your brand’s identity. It is important to choose a venue that allows you to succeed with your brand story, fits the size of your guests and supports the needed technology. 

Q2. Should I start booking venues for corporate events in LA much in advance? 

A: Since there is a lot of competition for event spaces, plan to book them for corporate events 3–6 months ahead and even more so if your event takes place during spring or fall. Reserving the venue at the beginning of the process ensures you get the one that fits your brand’s goals and allows enough planning time for both displays and guest involvement. 

Q3. Is it possible to stage branding events cost-effectively without cutting down on results?

A: Yes! A lot of social halls for rent around LA are available at reasonable prices and can also be customized. Following creative design, forming important relationships and sticking to your branding ends will help you plan events that are powerful without going over budget. 

Q4. What are some ways to include LA’s culture in my branding event? 

A: Try to involve local artists, use services from LA vendors and decorate with street art or dishes or furniture that remind people of California. As LA guests value creativity, you should incorporate the city’s unique and modern culture into your visual branding approaches. Ovation Square's team can get you in touch with vendors who can achieve this. 

Q5. What ways can I use to assess the achievements of my branding event? 

A: Your success will rely on what you want to achieve with branding. Monitor your audience’s interest by checking attendance, the number of shares, signups via email and how your brand appears in media. Surveys and comments after the event show you what was effective.