Event Management or Event Planning: What’s the Difference?
It happens quite often where people think an event manager and an event planner are doing the same roles, however, these two job descriptions are quite different. What is event planning and what is event management? Here’s the difference, the creator versus the implementor.
What Does an Event Planner Do?
An event planner is the creative mind behind the event itself. They brainstorm what the event will be and how it will come to life, while keeping the clients’ objectives and goals top of mind. Typical responsibilities of the event planner are to determine the budget, the location, the time and date, choose the theme and décor, create the menu, hire additional staffing, coordinate transportation, prepare audio and visual, create the invitations and so forth.
They are really the creator and mastermind behind the whole production. Now when it comes to executing on the big day, you will not see the event planning experts make an appearance from behind the curtain, you will instead see the implementers, the event managers. Event planners will be compensated once the project is complete.
What Does an Event Manager Do?
When it comes to the big day of the event, the event management experts are the ones who execute on the event itself. Because there are so many moving parts to putting on a show such as operations, marketing, registering guests, coordinating staffing and so forth, quite often there could be a team of people, including event coordinators, who help make sure everything runs smoothly and according to plan. Event managers are typically brought in for bigger events such as conventions, conferences, concerts and shows, and so forth when a company simply doesn’t have the resources to manage it all.
Typical responsibilities of an event manager are marketing and promotion of the event, coordinating parking, creating a system to register guests and attendees, being present at the event to help resolve issues, developing backup plans in the case of emergency, managing employees working the event, handling tickets and check-in, and so forth. The event managers are the implementers of the event.
Event Venues
One of the biggest determining factors of any event’s success is the event venue you decide to choose. While the venue is ultimately chosen by the event planner, it can have a big impact on the event manager as well. Here are top considerations when choosing the perfect venue.
1. Location
Ensuring the location of the event is convenient for guests and transportation is crucial. You want to make sure you’re choosing an event space that is easy for guests to travel to. Is there a parking structure or street parking? What about valet? Is there accessible public transportation for guests who don’t have vehicles? Thinking these details through will ensure as many guests can make it as possible.
2. Capacity
You will also want to consider the capacity of the space and how many guests you will have at your event. Do you have a smaller gathering and need to look at private event rentals? Or are you having a large event where a concert hall or massive venue may be more appropriate? Making sure the venue matches the size of the event you’re going to have is important to avoid cramped spaces or awkward, empty space.
3. Facilities
Finally, you will want to consider the facilities the venue has to offer. Are there enough restrooms for the number of guests you’re hosting? Do they have AV equipment and a stage for performances? How is the internet and Wi-Fi? Making sure the facilities are top notch will ensure a smooth sailing event experience for you.
At Ovation Square, we have one of the best event venues in Los Angeles, located in the heart of downtown Long Beach. We would be happy to help you plan your next event through our event planning team.
Frequently Asked Questions
Q: How do I know what facilities I need?
A: We suggest by first planning out your event and then discussing with your event planner your needs and wants. They will also be able to provide insight into what you should look for when it comes to the venue.
Q: Typically, do you have both an event planner and event manager?
A: Depending on the size of the event, yes. If it is a big event, those responsibilities are split by the roles we mentioned above.
Q: Is Ovation Square located in a convenient location?
A: Yes. With multiple parking structures within a couple of blocks, street parking and access to public transportation, it’s hard to beat our venue’s location.